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Beauty

Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.

Shop TODAY Beauty Award winners

Vivian Le / TODAY

Shop TODAY Beauty Awards

Conquer your mature skin woes with these award-winning beauty products

Vivian Le / TODAY

Shop TODAY Beauty Awards

Shop TODAY Beauty Awards: 34 skin care picks that took first place

Vivian Le / TODAY

Shop TODAY Beauty Awards

Beauty Awards: Shop our hair care winners — starting at $6

Vivian Le / TODAY

Shop TODAY Beauty Awards

Shop TODAY Beauty Awards: Our face makeup winners start at $6

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Revlon One Step Volumizer Plus

$36.99

$40.00

Amazon

$36.99

$40.49

Target

Good Genes All-In-One Lactic Acid Treatment

$72.25

Amazon

$85.00

Ulta

$85.00

Sephora

Stila Stay All Day Waterproof Liquid Eye Liner

$12.00

$24.00

Amazon

$24.00

Ulta

$24.00

Stila

Wonderskin Wonder Blading Peel & Reveal Lip Color

$32.00

Amazon

$32.00

Wonderskin

Mother's Day self-care gifts to treat her to some 'me time'

Can microcurrent devices really help with signs of aging? Experts weigh in

Should you use tea tree oil in your hair? Trichologists explain

Everything you can get for up to 30% off during the Sephora Spring Savings Event 2025

Trend report: A shampoo for hair loss, Uniqlo's mini bag and more trending favorites

Achy feet and dry heels? An expert shares the best foot care products — starting at $6

SPF season is upon us! Experts share the best sunscreen sticks to shop

Dry complexion? These skin tints provide subtle color and hydration

Are you taking care of your scalp? Experts say you should be doing these 2 things

Exclusive: Kate Spade New York is launching a collection at Target — and we got a sneak peek

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Start TODAY Boxes
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Start TODAY Boost Box

This curation of editor-approved products will deliver a supportive wellness boost!

$99.00

$302.81

Curated Boxes

Get exclusive TODAY Show coupons

Add this extension to your Chrome browser and save at 40,000 retailers.

$0.00

Shop TODAY Savings

Nioxin Hair Fall Defense Shampoo

This shampoo changed one editors hair for the better.

$29.00

Amazon

Halara High Waisted Pants

Say goodbye to traditional, uncomfortable slacks.

$44.95

$49.95

Halara

Duracell Coppertop AA + AAA Batteries, 56 Count

Make sure to stock up on this household essential.

$44.12

$50.99

Amazon

Mosquito Repellent Bracelets, 10 Pack

Summer is almost here and so are the mosquitos.

$9.99

$12.99

Amazon

Rifle Paper Co. Monogram Note Cards

Personalized items make the best gifts, wink wink.

$22.00

Rifle Paper Co.

Clinique Almost Lipstick in Black Honey

Winner: Best viral find cream lipstick

$21.25

$25.00

Amazon

$25.00

QVC

$25.00

Nordstrom

Water Bottle Carrier Bag

A handy carrier for your water bottle, phone, keys, and other essentials.

$14.95

$19.99

Amazon

Stanley IceFlow Stainless Steel Tumbler

Trendy for a reason, Stanley's are worth every penny.

$35.00

Amazon

$35.00

Stanley

Electric Cordless Hair Scalp Massager

Bring the spa home with this cordless massager.

$33.99

$39.96

Amazon

BaubleBar Deja Bracelet

Perfect for layering or on it's own.

$38.00

BaubleBar

$38.00

Revolve

Conair InifitiPro Hair Dryer and Flat Iron Bundle

Get salon-worthy hair at home with this discounted bundle.

$60.97

$79.99

Amazon

Dawn Powerwash Dish Spray Set

Dirty dishes are no match for this powerful cleaner.

$11.75

$16.79

Amazon

Sam's Club Membership (1 Year)

A Sam's Club membership offers extra savings, Sam's Cash and more.

$25.00

$50.00

Sam's Club

Merit The Everyday Essentials Set

Make sure to use code TODAY for 20% off this set!

$112.00

Merit Beauty

Onsen Nail & Cuticle Cream Treatment

Formulated with and vitamin C and E, our editors love this in-between nail appointments.

$9.99

$11.95

Amazon

EltaMD UV Clear Face Sunscreen SPF 46

Editors and experts-recommend wearing SPF daily.

$46.00

Amazon

$25.00

$39.00

Walmart

$46.00

Dermstore

Deck of Scarlet Threeway Solid Lip Oil

One Shop TODAY writer loves how “young” this oil makes her lips look.

$28.00

QVC

Saucony Women's Guide 18 Sneakers

Hit the road in-style with these editor-approved sneakers.

$140.00

Saucony

For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.

Make room in your suitcase for these spring travel essentials, starting at $8

35 expert- and editor-approved Mother's Day gifts

Elevate your spring with these Amazon customer-loved essentials, starting at $8

Best Ulta sale deals: Batiste, Tarte and more, from $5

Get rid of tangles and knots with these expert-approved detanglers

Do filtered showerheads actually work? Experts weigh in

This 3-step routine gave me a thicker hairline after years of stress-induced hair loss

Swap your beauty routine for these expert-loved essentials for spring, starting at $6

The best beauty deals of Amazon’s Big Spring Sale: Expert picks for mature skin starting at $6

What causes an oily scalp? Experts explain how to manage it

For when you need to find affordable makeup products to refine your look and shop makeup brush sets, eyeshadow palettes, concealers and more.

Haus Labs, Il Makiage, E.l.f.: Which foundation is best?

Amazon's Big Spring Sale is still on! Sunday Riley, Shark and more beauty up to 60% off

Makeup artists share their go-to eye shadows for mature skin

A limited-edition Merit set, 50% off Cuisinart cookware and more exclusive deals

Three days left to save up to 50% off Lancôme, Redken, more during Ulta 21 Days of Beauty

The best foundations for mature skin, according to makeup artists

Bobbie's Bests in beauty: A custom foundation tool, first-ever triple tip brow pen, more

Dermatologist Dr. Dendy Engelman stopped by TODAY with Hoda & Jenna to share her favorite products from around the world

From Brazil to South Korea, 5 dermatologist-loved beauty products from around the world

One of our favorite skin care brands launched makeup — and it's all under $20

This popular ‘miracle balm’ gives my skin the perfect natural glow

For when you need to find some of the best face moisturizers, face masks, eye creams and dermatologist-recommended brands for your daily skin care routine.

Tired of fine lines and wrinkles? Dermatologists say a retinol body lotion can help

You don’t need a fancy wrinkle cream — experts approve these drugstore favorites

Can this skin care ingredient replace your deodorant? A derm explains

16 thoughtful, caring and Oprah-approved Mother's Day gifts

Your wife deserves the best on Mother's Day (and every day!)

TikTokers claim these viral patches smooth wrinkles — but what do the experts think?

Amazon's Big Spring Sale ends tonight! Final chance to save up to 65%

Do drugstore retinols really work? Dermatologists weigh in

These anti-aging ingredients actually work, according to derms

What is tanning water? Experts weigh in

10 lip stains makeup artists and editors recommend for long-lasting color

How to choose a safe sunscreen while pregnant, according to dermatologists

This $6 dermaplaning tool is a game-changer – I found even more on sale

Do scalp massagers work for hair growth? 5 trichologists weigh in

Tighten and moisturize your skin with these firming lotions approved by experts

Your hair ages with you: Experts explain how to care for it

Are you layering your skin care products correctly? Experts explain

The 10 best root touch-up products, approved by hairstylists — starting at $8

Experts share the importance of using a primer for mature skin

Is ferulic acid the next go-to serum? Here's why you should try it

What's in for spring? Skin and lip tints, performance joggers, 'boyfriend' tees, more

Brooke Shields says turning 60 is ‘the beginning of the beginning’

Our editors swear by these game-changing hair products for immediate, noticeable results

Men's Health Grooming Awards: Winners in red light therapy, hair growth, more

The Nordstrom Spring Sale has Sweaty Betty, HydroFlask and more — all under $50

Is biotin good for thinning hair? What dermatologists say

Dermatologists share the best retinol serums for anti-aging

'She Made It': Shop and support women-owned businesses with Jill Martin

Can keratin help with hair growth? We asked dermatologists

Are you changing your razor often enough? What experts say

Lainey Wilson's new Wrangler spring drop features denim, animal print and more

How to treat facial redness, no matter the cause — according to dermatologists

How often do you really need to wash your face? We asked a dermatologist

Not enough beauty sleep? 12 products that work overnight and 'wake up' your look

How to shop for the best at-home hair dyes, according to stylists

AHAs, PHAs and BHAs: The difference, according to derms

This expert-approved makeup hack covers blemishes, dark circles and hyperpigmentation

These bestselling satin pillow cases changed my hair and skin for the better, and only $8

New day, new finds: Lipstick, jumpsuits and more notable products at Walmart right now

I always thought this viral foundation was too good to be true — then I tried it

This brow pencil gives me fuller and more defined brows — and it's only $3

Do derma rollers really work for hair growth? Experts weigh in

A viral eye cream, a hair treatment that works in 8 seconds and more instant beauty faves

The best skin-tightening creams for firmer, softer skin

Struggling with postpartum hair loss? Here's what experts say actually helps

Can a sleep mask help you sleep better? We asked experts

We found the best lighted makeup mirrors for precise application

A chair that folds into a backpack, a pocket-sized picnic blanket and more

The best methods to prevent and treat chafing, according to dermatologists

Are sulfates bad for your hair? We asked experts

17 expert- and editor-approved gifts for a good night's sleep

Experts share their go-to smudge-free eyeliner picks

Are silk or satin pillowcases better? Experts explain

Which is better? Shark FlexStyle, Dyson Airwrap or T3 Aire 360?

What do retinol creams do? Dermatologists share the best options

This expert-loved pillowcase material can help prevent frizz

Does skin care-infused makeup actually work? Experts weigh in

Bethenny Frankel on her favorite drugstore products and breaking through the beauty 'B.S.'

This viral skin tint is loved by Shop TODAY editors for its coverage, longevity and finish

Tired of crow's feet? Experts share how to treat them

We've tried the Glossier Balm Dotcom in nearly every shade

Dry, cracked heels? These expert-loved foot creams offer softness and hydration

7 best household cleaning products for any type of mess: Shop TODAY Ranked

Yes, hair perfume is a thing — 12 picks loved by Shop TODAY editors

Are there any benefits to red light masks? We asked dermatologists

Should you be dermaplaning your face? Experts weigh in — plus, tools to shop

Experts and editors swear by these products to boost their natural waves

Is the Solawave worth it? Here are my thoughts on the viral red light wand

Should you be putting diaper cream on your face? Derms weigh in on the social media trend

Experts say these ingredients actually help with hair growth

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.